Molson Canada Social Media Marketing free essay sample

Molson Canada has been facing negative reactions their recent social media marketing initiative, Cold Shots Campus Challenge. Parties claimed that this Facebook contest promoted irresponsible drinking behaviours among university students. As a result, Molson pulled the contest one week before the scheduled deadline. Now, Molson must evaluate the use of social media, specifically Facebook, in its marketing strategy. The available alternatives are to revamp the Facebook initiative, to focus on static webpages or to focus on traditional marketing strategies. The recommendation is to revamp the Facebook initiative over a period of three months with ongoing monitors and checkpoints. The projected cost of this recommendation is $75,500 initially, with recurrent annual costs of $36,000 per year. The advantage of this recommendation is that it can be easily expanded to include other types of social media, such as micro blogging, video sharing, photo sharing and online forums if the response to this project is positive. We will write a custom essay sample on Molson Canada Social Media Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 I. Key Issues Molson Canada faces four key issues moving forward from November 2007. The first issue is related to brand image. Brand image is the most important and urgent issue (see Chart 1) because of the negative feedback Molson received as a result of the Cold Shot Campus Challenge Facebook initiative. Molson is seen as promoting irresponsible drinking behaviour. In order to rectify the situation, Molson build and increase corporate social responsibility and continue to engage the community in a positive way. Another key issue is customer loyalty. There many negative responses to the Cold Shot Campus Challenge. These responses revolved around the issue of privacy issues of Facebook users. Moreover, because of these unethical practices, customer loyalty to Molson brand may have been negatively affected. Customer loyalty is ranked as an issue of low importance and high urgency because Molson Canada has customer loyalty currently, having been around since 1796. It is ranked as urgent, because new consumers may be affected by the bad press Molson is getting as a result of the Cold Shot Campus Challenge. Thirdly, competition is an important issue for Molson. Molson faces high completion both on the domestic and international level. At the domestic level, Molson’s main competitor is Labatt bear. At the international level, Molson competes against InBev NV, Anheuser-Busch and SABMiller. Molson has a strong market position domestically, so the issue of competition is rated as high importance, but low urgency. If Molson is able to successfully use social media marketing, they may see an increase in market share, domestically and internationally. Competition is ranked as high importance, but low urgency because it is an issue that can be dealt with in the long term. 3 Finally, profitability is ranked as low importance and low urgency in the issues matrix in Chart 3. Molson faces fluctuating costs of input material, such as barley, wheat and aluminium. In 2007 saw the price of barley fluctuate widely (see Graph 1). If Molson is able to successfully market their product online, then they will be able to increase sales, thereby offsetting these fluctuations in profit margins. Chart 1: Ranking of Issues Urgency\ Importance Low Low Profitability High Customer Loyalty High Competition Brand Image II. Analysis SWOT Analysis Strength Strong Market Share Strong Brand Image Strong Revenue Brand Loyalty Opportunities International markets (Asia, SE Asia) Diversifying products/brands Social media marketing still relatively new Weakness Rely on a few product names Cannibalism Threats Strong Competition Fluctuation commodity prices (barley, wheat, aluminium) Molson’s strength is that it has a strong domestic market share, currently at 41% by volume in 2006. They also have strong revenue, generating $3. 61 billion in 2006 (Molson Coors 2006 annual report, 165). Internationally, Molson has 3. 8% market share, the fourth largest. Molson also has a strong brand image because of corporate social responsibility initiatives and community involvement. Community involvement includes the responsible drinking program, charitable initiatives and sports and entertainment sponsorships. Molson has brand loyalty because they have been established in Canada for more than 200 years. A weakness is that 4 Molson has few differentiated products and, therefore, may face cannibalism of their product lines. Currently, Molson’s strongest markets are North America and Europe. An opportunity for Molson is to branch into Asian markets. Another opportunity would be for Molson to diversify their product brand to include beverages other than alcoholic drinks. A marketing opportunity for Molson is to further develop their social media marketing strategy because their competitors have not yet successfully integrated social media into their marketing strategy. Some threats that Molson faces are fluctuating prices of barley, wheat and aluminium. Furthermore, they face high competition in the industry level. Porter’s Five Forces Analysis Threat of New Entrants (Low) Bargining Power of Suppliers (Medium) Competitive Rivalry within Industry (High) Bargining Power of Buyers (Medium) Threat of Substitute Products (Medium) Molson Canada faces high competition within the industry. Although they are currently leading with 41% of market share in Canada, Labatt is trailing closely behind. Internationally, Molson ranks in fourth place. The threat of new entrants is low because of high capital costs and the 5 existence of established brands. The threat of substitute products is medium because alcohol is composed of readily available products, competition is high in the industry and there is little differentiation between products. The bargaining power of buyers is medium because of availability of substitute products, buyer information and little differential advantage. Finally, bargaining power of suppliers is medium because of fluctuating input costs. The following graph illustrates the constantly changing price for barley. Graph 1: Barley Monthly Prices, October 2006 to December 2007 210 US dollars/metric ton 200 190 180 170 160 150 140 130 120 Oct-06 Jan-07 Apr-07 Aug-07 Nov-07 Feb-08 (Barley Monthly Prices, 2007) Graph 2: Stock Market Prices of Molson (TAP) in 2007 (NYSE; http://www.wikinvest. com/wiki/TAP) 6 Looking at the share prices from October 2007 to December 2007, we can see that when the Cold Shots Campus Challenge was launched in mid-October, there was an increase in the stock price to the mid-50’s, however, throughout the marketing campaign, the stock prices dropped until it was pulled in end of November. Also 2007 saw fluctuating input costs which may also be a result of the fluctuating stock prices. Facebook is a social media opportunity that Molson should take advantage of. In 2007 Facebook had over 50 million active users (Facebook). Many of these users are part of the demographics that Molson wishes to target (younger generation). III. Alternatives Recommendations Alternative 1: Revamp Facebook initiative In this initiative, Molson would revamp the Facebook initiative by using the Facebook platform, but use Facebook as a medium to connect with and build relationships with customers, not for competitions. The advantage of this alternative is that Molson can build upon the Facebook group that currently exists. Furthermore, they can target the 18-24 year old demographic. Finally, if the relationship is maintained well, this direct contact with their customers can foster brand awareness and brand loyalty. The disadvantages of this alternative would be that consumers might associate the new Facebook initiative with the failed Cold Shot Campus Challenge and react negatively. Another disadvantage is that it is difficult to predict the reaction from different parties. Furthermore, the feedback obtained from the Facebook group must be scrutinized as some people may be pranksters. Finally, it is difficult to quantify results of this initiative. Pros of Alternative 1 Utilize current Facebook groups and website Targets 18-24 year old demographic Cons of Alternative 1 Lingering negative feelings Facebook contests from the Cold Shot Campus Challenge. Unknown customers/future customer response 7 Pros of Alternative 1 Create and maintain relationships with customers and future customers Increase brand awareness Increase brand loyalty Cons of Alternative 1 Unknown outcome Cannot trust the feedback Difficult to quantify results Alternative 2: Use static sites, such as blogs or a static website. Molson has already experimented with blogs and static websites. This advantage of this alternative is that Molson will be able to control the content, and therefore, how they are perceived on the Internet. However, this alternative does not specifically market to their target group of 18-24 year olds. Also, Molson’s competitors will also have websites; therefore it would be hard for Molson to differentiate from the competition. Finally, static websites do not create strong brand loyalty. Pros of Alternative 2 Control content of Internet presence Create an online presence Cons of Alternative 2 Does not build relationship with the client Competition also have websites Does not specifically market to 18-24 year old demographic Does not build brand loyalty Difficult to quantify results Alternative 3: Pull out of social media and focus on traditional marketing methods In this alternative, Molson Canada would stop using social media marketing in their marketing strategy. Instead, Molson will focus on traditional marketing methods. Pros of Alternative 3 Eliminate the risk of social media campaign failure Eliminate ethical issues around the use of social media Eliminate costs associated with maintaining social media sites Cons of Alternative 3 Competitors may gain advantage if they successfully incorporate social media in their marketing strategies Does not take advantage of potential advertising in social media 8 Decision Matrix Criteria Brand Image Competition Customer Loyalty Profitability Total Weight Revamp Facebook 0. 4 3 0. 3 3 0. 2 3 0. 1 3 1. 0 2. 3 Static Web Pages 2 2 1 3 1. 9 No Social Media 1 1 1 1 1. 0 IV. Implementation Action Plan The effectiveness of social media marketing strategies depends on the goals and general direction the company wants to take. The goals of social media marketing strategies tend to revolve around increasing brand awareness, visibility, feedback or promoting a lifestyle. The problem with the Cold Shots Campus Challenge was that the idea it promoted was interpreted as on that was about irresponsible drinking behaviour. Instead, the goal of the new Facebook initiative should be about creating a space where consumers can share their experiences with Molson products. This place will consist of primarily user-generated content (photos, questions, stories, etc), but can be monitored by Molson Canada. It is also a place for Molson Canada to highlight their community involvement activities, new products or other sponsorship initiatives. Also, this Facebook group can direct Facebook users to other social media sites that Molson Canada may have (eg. Youtube channel, Blog content, etc. ). The new Molson Canada Facebook page will be a place where people can share their experiences, opinions and perspectives related to Molson products. The page will be a place of user-generated content, such as photos, anecdotes or links. Furthermore, this Facebook page will be monitored by the Social Media Marketing Specialist. Any requests, complaints or comments should be addressed by the Specialist. Furthermore, this Facebook page will be a way Molson is able to promote other marketing initiatives such as entries on the current Molson blog 9 (blog. molson. com) or the Molson Canada website (molsoncanadian. ca). Using Facebook analytics and Google analytics, Molson will be able to track the growth and popularity of their brand by the number of times they are mentioned in on the Internet. The following is an implementation outline that will be further explained in detail. Part I: Re-launch Facebook Initiative (December 2007- March 2008) a) Creation of Social Media Marketing Specialist Position in the Marketing Operations Department and Social Media Marketing Committee b) Define social media marketing strategy c) Create a new Facebook page d) Launch a contest to promote the new Facebook page a. Cheers to College Caption Contest e) Promote Contest using Facebook Ads Part II: Generating Knowledge from Social Media (ongoing) Part I: Re-launch Facebook Initiative a) Hire a Social Media Marketing Specialist position within the Marketing Operations Department. This individual will report to the director of Marketing Operations and will be responsible for re-launching the Facebook page as well as the Cheers to College Caption Contest. In the future, this position will be the representative of Molson on the Facebook group and will be responsible for responding to Facebook inquiries, generating some content for the Facebook page and for analysing the impact of social media marketing initiatives. This position will also work with the directors of the public relations department, customer relations department, sales and IT department to ensure the Molson brand is consistently represented across all mediums. This working group will be the Social Media Marketing committee and will be responsible for evaluating the effectiveness of the marketing campaign. In the future, this position would deal with social media marketing, relationship building and maintenance of social media sites (Facebook, blog, Twitter, Youtube, Flickr, etc. ). 10 Define social media marketing strategy The next step is to define a social media strategy. This strategy will be developed by the Social Media Marketing committee and will require approval from the director of Molson Canada. The goal of the strategy is to identify the key values or lifestyle that Molson wishes to achieve through social media marketing. Another part of the strategy is to develop methods in which these goals can be achieved. A goal could be the promotion of responsible drinking habits, specifically target to responsible drinking on college campuses. Another goal could be the creation of an informal online community where opinions or experiences about Molson products can be shared. Furthermore, suggestions or complaints can be heard by and addressed by a Molson representative (the Social Media Marketing Specialist). Molson can also consider asking the members of the Facebook Group what they want to see in Molson’s social media marketing strategy and taking their suggestions into consideration. c) Creation of a new Molson Canada Facebook page After the Social Media Marketing Strategy has been approved, the Specialist can create the new and official Molson Canada Facebook page. The reason a new Facebook page should be created rather than using the old page is because of the negative attitudes that have been attached to the old Facebook page. Having a new page will allow Molson Canada more control in terms how Molson is depicted in the information box. The creation of a new Facebook page will also allow Molson Canada to have administrative controls and to view Facebook analytics capabilities, which is essential for tracking the success of the social media marketing campaign. This Facebook page is to be internally maintained to ensure that the Molson brand is consistently represented across all social media platforms (Molson Blog, Facebook groups, Flickr Groups, 11 etc. ) and to integrate the social media strategy with current traditional marketing strategies (social media, traditional methods such as television advertisements, billboards, magazines, etc. ). d) Launch Cheers to College Caption Contest The next step is to launch the Cheers to College Caption Contest on the Facebook group. The goal is to increase awareness of the new Molson Canada Official Facebook group as well as improve Molson’s brand image. The premise of the contest is to allow Facebook group members to write a caption or a tagline to a photo that illuminates the idea of a positive campus experience in a meaningful and humorous way. This professional advertisement photo will be supplied by the advertisement department of Molson Canada. The winning tagline and photo will be used in Molson’s Responsible Choices program and the winner will receive a monetary prize. This contest will run from January 2008 to March 2008 and the winners will be announced in April 2008. Promote contest using Facebook Ads and other Molson Facebook groups such as Molson Canadian, Coors Light pages. To generate knowledge and participation in the Cheers to College Caption Contest, the Specialist will promote the group and contest using Facebook Ads and by posting messages on other Molson Facebook groups, such as Coors Light Facebook page. Part II: Generating Knowledge by monitoring Facebook group activity using Facebook analytics and Google alerts. The Social Media Marketing Specialist is responsible for monitoring the progress of the Facebook social media program. Some tools that the Specialist can use are as follows: response from Facebook users, number of new Facebook group members, participation rate in regards to 12 the Cheers to College Caption Contest and the use of Facebook Insights, Google analytics and Google Alerts. Quantitative measures can be taken from the web-based tools and qualitative measures can be taken from the response from the online community. Figure 2: Google Analytics (www. google. com/analytics) Figure 3: Google Alerts (www. google. com/alerts) 13 Timeline Item Create Social Media Marketing Specialist Position and Social Media Marketing Committee Define Social Media Marketing Strategy Create New Facebook Page Cheers to College Caption Contest Promote using Facebook Ads Monitor Facebook Page Dec’07 Jan’08 Feb’08 Mar’08 Apr’08 May’08 †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Contingency Plan and Measurement of Success One of the disadvantages of using Facebook is the difficulty in anticipating consumer responses. One way to mitigate this issue is to ask for feedback from the members on the Facebook group and to take their suggestions into consideration. Another way is to solicit comments on the Molson Blog. The Molson Blog comments can be filtered so that the responses only show publically if they are approved. That way, each comment can be monitored. Another way to address negative reactions is to address every concern or attempt to address every concern a consumer may post on the Facebook wall. Another issue is the difficulty to measure quantitatively, the success of the program. The various online analytical tools mentioned above help mitigate that issue. Based on these analytical tools, the Committee and the Specialist can decide on whether to continue on with the implementation plan or to readjust the plan based on consumer suggestions. Throughout the process, the Social Media Marketing Committee will meet regularly to evaluate the response of the public and to re-evaluate the direction of the Social Media Marketing Campaign. Social media marketing is a fluid and dynamic process. It requires constant monitoring, yet must also adhere to the Molson Brand and corporate strategy, and not be swayed by popular opinion. 14 Cost Initial Cost Social Media Marketing Specialist Contest (photography, monetary awards, legal fees) Facebook Advertisements Recurring Cost Social Media Marketing Specialist Conclusion In conclusion, Molson Canada has an opportunity to take advantage of the new social media marketing on Facebook to gain a competitive advantage and to build brand loyalty. Although the Cold Shots Campus Challenge had to be ended early, this new initiative will succeed because it is internally managed, possesses various checkpoints to ensure its success and, finally, it takes into account consumer insights and viewpoints. Furthermore, this plan has room for growth because of the built in structure of the plan (creation of a new position). Molson Canada is also equipped to adopt other social media sites (such as video sharing sites, photo sharing sites, micro blogging and forums) if they wish to expand their online presence and brand image. These applications are also wide-reaching, meaning that they can also reach international customers and can be translated into numerous languages. This has positive implications on Molson’s international profitability as well as domestic profitability. However, those plans are beyond the scope of this recommendation.

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buy custom Sun, Wind and Drain essay The article under consideration deals with the problems related to the use of solar energy in comparison to the conventional sources of energy in modern terms. The article is headlined Sun, Wind and Drain and has been published on The Economist website on June 26, 2014. The issues raised in the paper are of great importance to environmentalists, scientists, policymakers as well as everyone who is interested in the perspective use of alternative sources of energy. The article discusses the recent conception of assessment of benefits that are drawn from the use of particular source of energy which has been introduced by Charles Frank. According to it, the solar energy is considered to be the most expansive alternative to the conventional sources of energy and the most expansive way of reduction of gas-emissions and diminishing of green-house effect.As it has been mentioned, the article is based upon the newly introduced paper discussing the benefits of solar energy in comparison to the use of fuel or gas. The paper was headlined The Net Benefits of Low and No-carbon Electricity Technologies and written by Charles Frank.From the very beginning, the author asserts that the expenses of the government on the subsidizing of developments in the sphere of alternative energy sources are beyond the reasonable limits. At the same time, he states that even though we can calculate the costs needed for the production and use of solar energy, the cost of electricity is hard to assess as it depends upon the amount of fuel used, time of plant operations, costs of capital, etc. In order to calculate all of this, the economists have invented the term levelised costs which refers to both operational and capital expenses. However, this term keeps silent upon so-called intermittency costs. Indeed, the demand for electricity tends to increase every day, and it is often rather intense during the daytime. At the same time, wind energy largely depends on the weather; sometimes, there are calm days when no or little electricity is produced. The same way, solar energy is available only during the daytime. Therefore, I have now to agree with the author who states that even in case of costs equality, the value of electricity that is produced by alternative sources is lower than the one obtained from the conventional sources of energy.The article goes on discussing Franks approach to the estimation of benefits of each energy source. He asserts that the cheapest energy source that does not produce carbon emissions is nuclear power. However, building the plants producing it is rather expansive though it is still cheaper than the further development and construction of green-energy plants, since the unstable functioning of the latter due to the factors described above requires the preservation of the conventional sources of energy.The article ends up with conclusion that the most effective technology aimed at production of energy with zero emissions is nuclear power. The a uthor notes that whereas most of the developed countries still support the investigations in the field of alternative energy sources, the most pragmatic ones are investing money in building nuclear plants promising both gas emissions reduction and lower price for the decrease of green house effect. It is recommended to better focus upon the reduction of emissions than financing extremely expensive projects related to the elaboration of ways of alternative energy sources use. To some extent, I agree with the author since the perspective of a widespread use of solar or wind energy is still beyond the horizon, whereas nowadays we all face the negative effects of increased gas and fuel emissions. In my opinion, the problem of the latest is more urgent thus has to be addressed first. At the same time, states should focus upon elaboration of the less expensive alternatives for emissions reduction than the use of solar, wind, or other zero-carbon energy. Buy custom "Sun, Wind and Drain" essay

Business Research Methodology and Regular Maintenance

Owning a bar in the Hobart City is quite an interesting and a fascinating idea. Since the citizens of the Hobart city are quite extrovert, they usually like to spend their leisure hours in a sophisticated bar with their friends or dear ones. The name of the bar will be â€Å"On the Groove.† The plan is that the bar will be having a club with dance floor accompanying it. It is very important to conduct primary and secondary research so that it turns into a successful venture in the long run. The three important issues which is required to be analysed for the opening of a bar in Hobbit are the Location for the setup of bar, to compete with the prevailing competitors and their innovative ideas and the cost involved for setting up and maintenance in a regular manner (Grapebar.com.au, 2016).   The locations of the bar play a major role in its growth and development throughout its existence. Many a time due to the location of bar it gains popularity and customer’s attention as compared to those which are located in less popular areas. The choice of location will totally depend upon the bar will look, the kind of customers which it expects and the level of its contribution which towards the society. The next step will be to decide whether to purchase the requisite location or to take it up on lease. This decision will be depending upon the level of budget which has been proposed for â€Å"on the groove†. At last, it will depend on the owner of the bar how to sync the concept of the bar with the proposed location in order to achieve the best competitive advantage with respect to location and its services. At times, due to the popularity of location, customers usually gets attracted towards the bar to spend their leisure time and this automatically becomes one of the reason behind significant increase in the level of revenue for the bar. So, by choosing proper location for â€Å"On the Groove† the owner can expect increase the level of revenue and can expect prospective advantages accruing from it (Entrepreneur, 2016). It is very important for a bar to always come up with innovative ideas so that it does not loses its customers and it's quite capable to attract the prospective ones regularly. Like, along with the dance floor you can have a mixture or a combination of Sports Bar and beer bar at the same time. This will attract those kinds of customers who are inclined for the above said specialty. It will also be a one stop destination for those people who want to enjoy the drink along with grooving on the dance floor.   With the growing rapid changes in the needs of the customers, it has turned very important to have innovative ideas and to implement the same in the business from time to time. This will not only increase the number of customers but will also increase the level of prospect for the survival in this kind of industry. Not only this, it will be quite successful in gaining an edge upon its competitors in the market. It is very important for being a successful business owner, to underst and the latest Buzz in the market, to remain alert with the changing needs and wants of the customers and also conscious or proactive towards the environment. If the owner of â€Å"On the Groove† is quite innovative and creative it will be a plus point for him to carry out the concept of bar in the Hobart City (Entrepreneur, 2016). In order to proceed further with the concept of setting up a bar it is very important to analyse the target market in the industry. For this, critical analysis and research is to be conducted by collecting data regarding need of the customers in the form of surveys, the current position of similar bars in the state, level of regular and fixed type of investments by its competitors etc. The first and foremost step involved is the amount required for rent or lease followed by the level of investment in fixtures, various licences, opening stock, utilities, payroll, marketing expenses, legal services, types of insurance, accounting and various other miscellaneous expenses . Just for the purpose of consumption, it would be advisable to have 10% of the total other expenses to be allocated for miscellaneous expenses. This will be referred as total initiation cost for â€Å"on the groove†. Other cost like security terms for safety in order to prevent breakout is another important aspe ct to maintain a bar. From the owners point of you, raising a bar is equivalent to nurturing a child right from giving a name to it, ensuring its smooth functioning, hassle-free, higher revenue earnings   can be compared to the style of parenting having a child who is happy, well assured, adjusted and ready for his adulthood in the coming future.   Proper cash settlement by means of collecting the same from the customers, distributing among the employees in terms of their salaries and keeping aside owners share of profit can to add different setup inside the bar for effective cash management setup. This will be the additional cost for the owner. If the owner of the bar has conducted its cost benefit analysis and have considered the above mentioned cost it would be advisable to move ahead with on the groove. Profitability should be ensured to the owner after adjusting all the above mentioned cost judiciously (Entrepreneur, 2016). The above three factors play a major role in deciding the commercial viability of the bar in the Hobbit City. If all the three factors shows positive response during analysis, it would be quiet beneficial to the owner to have a bar in the City. Being updated with innovative ideas and controlled cost it will be a successful venture (Grapebar.com.au, 2016). Entrepreneur. (2016). How to Start a Bar/Club. [online] Available at: https://www.entrepreneur.com/article/41460 [Accessed 11 Dec. 2016]. Fell, J. (2016). Three Things About Owning a Bar That Might Surprise You. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/219351 [Accessed 11 Dec. 2016]. Grapebar.com.au. (2016). The Experience Grape – Wine | Food | Bar. [online] Available at: https://grapebar.com.au/the-experience/ [Accessed 11 Dec. 2016].

Distributed systems and cloud computing Coursework

Distributed systems and cloud computing - Coursework Example buted and cloud computing to meet the requirements of the Agency, keeping in view the main issues includes: the security, cost, scalability, and extensibility. The document focuses on the system architecture components include, but are not limited to the operating system, client interfaces and data storage required to successfully implement the requisite system for the Letting Agency. After thorough analysis and keeping in view the Agency’s situation and considering the advantages and disadvantages of both solutions i-e SOAP based web services and RESTful web services, the recommended design solution is based on SOAP. Finally, the document presents key features of the proposed system design keeping in view the main issues of the Letting Agency and the breakdown of the system component (Coulouris, Dollimore, Kingberg and Blair, 2012). As the ‘Letting Agency’ deals with the trading of the property containing confidential information, therefore, the Agency has allowed accessing the system from the internal network only. This causes a problem that even the employees cannot access the system from any public network. The Agency is facing many problems due to the inconveniences for storing and accessing information from the premises of the customers or public network. In order to solve the problem, the Agency decided to implement web services solution based on the distributed and cloud computing. Currently, there are two (2) main solutions based on the distributed and cloud computing includes: the Simple Object Access Protocol (SOAP) based web services and Representational State Transfer (REST) web services. Each of the web services solutions has its own pros and cons, constraints and limitations. One of the main deliberations required to be considered while designing the solution is the issues pertaining to the agency’s scenario. The issues of the Letting Agency regarding the development of the system include, but are not limited to the scalability of the

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Illegal Immigration Essay Essay Almost all of us can say we are children of immigrants. Either our great grandparents or grandparents came to America for a better life. We know that the Statue of Liberty and Ellis Island are the symbols of that great dream that so many sought so many years ago. During a visit to Ellis Island last summer I learned that during the early 1900’s we encouraged immigration because it was a time when our country’s territory had grown and we needed more people to help with the continued development of our country. Today, however, we find that immigration is not seen as a positive for our country, but rather it is unquestionably considered a problem today in America. Immigration law is in the news a lot and immigration policy is a big topic discussed in congress; it is even a major issue for Obama’s administration. Some people in government believe that we should â€Å"close the door† and reduce the amount of people coming into our country; especially as it relates to the problems we have had with terrorist activities. But, I believe that the main problem with immigration is not the legal immigrants who come here following the rules, but rather it’s the illegal immigrants who sneak into our country over borders and then put a burden on our social services and do harm to our country. So, what is the solution? Currently there are almost 12 million illegal immigrants in America and that makes it just too expensive and a big project to just deport all of them at one time, so we need a better plan; something must be done. Illegal immigration inflicts a great threat to America. Aside from the belief that illegal immigrants are stealing jobs from our own citizens and the legal immigrants, but some illegal immigrants are causing crimes. 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For example, immigrant children who attend college could also earn credit toward citizenship. I also believe that all immigrants filing for permanent status should also be required to learn English within 5 years of their arrival. It’s crazy that our country spends all that money and time with â€Å"English as second language† classes in schools and in communities. If I decided to go live in Italy, that government would not start to translate all their signs and advertising so that I could understand it. Nor would they pay for me to attend special classes to learn their language. If I decided to live and work in Italy, it would be my responsibility to learn the Italian language before I go there or attempt to become a citizen there. Unfortunately, immigration continues to be a problem mainly because our country can’t handle the huge influx of people wanting to come here. Although our country was founded by â€Å"immigrants†, we no longer are capable of dealing with all the other issues like education, jobs, healthcare and housing, that come with allowing more people to come to our country, I understand there is no easy answer, but I do think we need to make sure we are protecting our country and our citizens first.

E-Money: Affecting Canadian Commerce Essay -- Economics Economy Essays

E-Money: Affecting Canadian Commerce The text "Out of Control", by Kevin Kelly, is an exciting description of the future as seen by the author, a journalist and optimistic technologist. The predictions presented must certainly be taken as entertaining reading that are intended to inspire visions of the future. The predictions of Kelly have already proven to be inaccurate in the four years since publication. The most glaring example of this is electronic commerce. Canada is quickly becoming a leader in electronic commerce, through online banking and direct payment purchases. The coming cashless society presents several opportunities and problems that were not previously available in the paper money world. Canada is now foremost in the world of electronic commerce. The Interac Network is the busiest per capita on Earth. Interac, backed by the Inter-Members Association, is a conglomerate of financial companies who, 14 years ago, agreed to share technology and a national computer network in order to facilitate the introduction of ATM machines. The astounding success of automated banking and "shared cash distribution" inspired direct payment. According to Interac's web site, in 1998 over 1 billion direct payment purchases were made in Canada. That's 32 purchases a second, 24 hours a day, for the entire year! In Kevin Kelly's Out Of Control, Kelly's flair for dramatic exaggeration is accompanied by unrealistic predictions that I find amazing when considering they were made only four years ago. Kelly predicts that the use of bank issued debit cards will "die on the drawing board" because of lack of privacy, cost of cards, and fees for use. The Interac network, caught in what Kelly refers to as the "fax mach... ...e resulting answers will change how our society operates on its most basic economic level. As we approach a Canada ruled by e-money, it will become increasingly interesting to study the changing issues in privacy, encryption technology, banking ethics, and government control. Works Cited Electronic Frontier Canada: http://insight.mcmaster.ca/org/efc/efc.html Kelly, Kevin. Out of Control: The New Biology of Machines, Social Systems, and the Economic World. Don Mills: Addison-Wesley Publishing Company, 1994. The Mondex Scenario: Transcript. Toronto: CBC Television, March 27, 1997. Rowan, Geoffery. Encryption issue hoists Ottawa onto a tightrope. Toronto: The Globe & Mail, April 22, 1998. RSA Data Security, Inc. Web Page: http://www.rsa.com Tanaka, Tatuso. Possible Economic Consequences of Digital Cash. First Monday, 1996 (2).

With the High Turnover Which Characteristic Employment

The highly turnover rate of employees in tourism, hospitality and event organisation, which is a serious issue concerned by every company, is defined as company’s employees leave their job at a relatively high rate in certain industry. High turnover can result from various numbers of issues of employee which may ignore or neglect by certain company in a certain extract (e. g. dissatisfaction of work, overload work, emergence of competitors, poor management etc).But what is the main reason that caused high turnover in certain industry is that organisations fail to realize the importance of engaging and motivating employees. They tend to assumed that this action is such a waste of time and it is more important to focus on employee’s performance. There are few factors that caused high turnover which can be listed out. Firstly, over burden of work may causes dissatisfaction among employees. They tend to think that they are doing a double or even triple job, but they only ge t a single salary which is underpaid.Moreover, it is common for a professional to know the benefits of equivalent positions. Thus, to fulfil the needs and wants of an individual, one will look for a job with a better salary and consumption and as a result leave the current organisation. Besides that, for an extended of time, some may feel tired of working in a boring and uninspiring job positions which would lead them to change job which is more attractive and challenging compare to the previous organisation.

Yeast Pre-Lab

Yeasts’ capability of undergoing ethanol fermentation, its ability to ferment other sugars and artificial sweeteners, and how lactase influences yeasts ability to use lactose as a food source Kristina Naydenova Father Michael Goetz Purpose Part A: To investigate whether yeast has the ability to ferment glucose to produce carbon dioxide gas and ethanol. Part B: To investigate whether yeast has the ability to ferment other sugars and artificial sweeteners and how lactase influences their ability to use lactose as a food source. QuestionPart A: Does yeast have the ability of undergoing ethanol fermentation? Part B: Does yeast have the ability to ferment other sugars and artificial sweeteners? Does lactase influence the ability of yeast to use lactose as a food source? Hypothesis Part A: If yeast produces carbon dioxide gas (the solution will turn cloudy due to carbon dioxide presence) and ethanol after fermenting glucose then it has the ability to undergo ethanol fermentation bec ause ethanol fermentations reactants consist of glucose and the products consist of carbon dioxide gas and ethanol.Part B: If yeast has the ability to ferment other sugars and artificial sweeteners then the products of the solution will consist of carbon dioxide gas and ethanol because the products of ethanol fermentation are carbon dioxide gas and ethanol. If lactase influences the ability of yeast to use lactose as a food source then the yeast will be able to use lactose to produce carbon dioxide gas and ethanol because the yeast will be capable of breaking down lactose into glucose and galactose. Materials * Safety goggles| * Lab apron| 4 flasks (100 mL) and 1 stopper| * Wax pencil (for making test tubes)| * Ruler| * 6 large beakers (400 mL)| * Thermometer| * Stopwatch| * 50 mL glucose suspension (10%)| * 50 mL yeast suspension (I package per 100 mL of water)| * Cotton batting| * Limewater| * Warm water (35  °C)| * 10 mL of each of the following solutions: glucose, sucrose, lac tose, and artificial sweetener (10%)| * 10 mL of a suspension of lactose (10%) with a pinch of lactase| * 10 mL of distilled water| * Graduated cylinder| * 6 test tubes (15 mL) with 1 hole rubber stoppers|Variables Procedure 1. The safety goggles and lab apron were put on. 2. Three flasks were labeled as â€Å"yeast and glucose,† â€Å"yeast,† and â€Å"glucose. † 3. 10 mL of glucose solution and 5 mL of yeast suspension were added to the â€Å"yeast and glucose† flask. 4. 10 mL of distilled water with 5 mL of yeast suspension to the â€Å"yeast and glucose† flask as a control. 5. 5 mL of distilled water with 10 mL of glucose solution were added to the â€Å"glucose† flask as a second control. 6. Cotton batting was placed in the mouth of the flasks to reduce air turbulence. . The cotton batting was removed carefully after 24 hours and the contents of each flask were smelled. A slight alcohol odour was detected. 8. Each flask was tested for t he presence of carbon dioxide.The invisible gas mixture was slowly poured into a flask that contains 25 mL of limewater. The limewater flask was stoppered and the contents were swirled to mix the limewater with the gas. Observations were recorded. The flask was rinsed. 25 mL of fresh limewater was added before testing the next gas sample. . A ruler was used to place graduation marks at 0. 5 cm intervals along the sides of the test tubes. 10. Six beakers of warm water (35  °C) were prepared. The beakers were two-thirds full of warm water. 11. The six test tubes were labeled as â€Å"glucose,† â€Å"sucrose,† â€Å"lactose free milk,† â€Å"artificial sweetener (Splenda),†lactose free milk and lactase,† and â€Å"distilled water†. 12. 10 mL of the appropriate solutions to each test tube were added. 13. 5 mL of yeast suspension to each test tube were added.The test tubes were filled. 14. The test tubes were scaled with one-hole stoppers after the mixtures are placed in the test tubes. 15. One test tube was held. The holes in the stopper were covered, and the test tube was inverted and placed into a beaker of warm water. The process was repeated for all six solutions, using a different beaker for each solution. 16. The amount of gas produced after 1, 5 and 10 minutes was recorded using the graduation marks on the test tubes. Observations Table 1.Before and after observations of yeast and glucose, yeast and glucose Solution| Before| After| Yeast and glucose| | | Yeast| | | Glucose | | | Table 2. The amount of gas produced by glucose, sucrose, lactose free milk, artificial sweetener, lactose free milk and lactase, and distilled water after 1, 5 and 10 minutes Solution| Time (1 minute)| Amount of gas| Time (5 minutes)| Amount of Gas| Time (10 minutes)| Amount of Gas| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Freedom after September 11 essays

Freedom after September 11 essays Freedom After the September 11th Tragedy There are a very large number of people in the United States of America that may say that freedom, as we have known it, will never be the same in this country again after the Tragedy of September 11th. Although some people may think that this event has no direct effect on the freedoms of other Americans, I have a strong belief that it does. There are two major reasons that I think our freedom is in jeopardy. One reason is because the September 11th tragedy brought a multitude of stereotypes into the minds of the ignorant in America. These stereotypes put the freedoms of Islamic Americans in jeopardy. The other reason I think that our freedom is in jeopardy is that the Taliban had friends as well. If the Taliban attacked our freedom, who is to say that their friends will I immediately thought about the Americans who are of Islamic and Muslim descent when the tragedy occurred. As an African American, I know a great deal about being stereotyped; so I can see how Islamic Americans might feel during these times. Since the tragedy, many of these Islamic Americans have been stereotyped abs being terrorists or bomb manufacturers. They are looked down on and stereotyped because of their ancestry and because of the way they look. This is a violation of their freedom. Hopefully, Americans as a whole will be able to put a stop to all of the negative stereotypes because when Islamic Americans feel that they have been robbed of their freedom, our freedom as a whole will be greatly damaged, too. Another reason that I feel our countrys freedom is in danger is because of the Talibans allies. I honestly do not think that the Taliban acted alone in their attempt to destroy the United States. Everyone has at least one friend and the Taliban is no ...

What is a theory Essay Example | Topics and Well Written Essays - 1750 words

What is a theory - Essay Example In this scientific stage, experiments and accumulation of empirical data played a major role in arriving at general statements. It was a down-up approach of knowledge acquisitions where a wider base of empirical data was used to precisely make predictions and explain phenomena. On the other hand, theoretical stage is characterized by use of abstract statements that not only explain observed phenomenal in a unified manner, but also yield predictions far beyond the reach of inductive methods. Theories according to Hung are produced by mind just the way empirical data are a product of our common senses. The scientists who create such theories are called theoreticians and the field of science is full of them such as Newton, Dalton, and Franklin just to mention a few1. Contrastingly, the use of theories in search of knowledge is a top-down approach2. Scientists believe that an empirical generalization of a phenomenal no matter how many instances of confirmations is not enough to warrant scientific conclusions. The generalizations are not trustworthy unless they are supported by a theory. Otherwise the generalization statements may look like a mare fantasy of our senses and ad hoc conclusions. Theories occupy a central place in advancement and development of science without which scientific discovery may be seen as brute irrational facts. Hung argues that, theories make science rational and aesthetically pleasing3. Nature of Scientific Theories In science, it means an explanation or model that covers a substantial group of occurrences in nature and has been confirmed by a substantial number of experiments and observations. A theory may have one statements or a number of statements. Most scientific theories are enthymemes. This means they contain hidden premises called auxiliary hypotheses which help us understand the implications of a theory. For instance, the statement "Earth is round", if a ship should sail away over the horizon, the hull disappear before the masthead does, is invalid unless supported by an extra premises such as "light travel in a straight line". Normally this extra premise is omitted in many theories as scientists take them as too obvious to warrant any explanation4. A theory is more general and better verified than a hypothesis. Thus can be referred to as a theoretical hypothesis. Unlike empirical generalizations, theories are free inventions of mind. For instance Newton devised theory of gravity to explain why things fall down; Dalton invented a theory of atoms to explain why certain things can combine with others. In all the above theories, none had access to these new phenomena such as gravitation force or the micro particles of atoms world. However, through their imaginations they were able to come up with this wonderful discovery of the invisible world. Consequently, one may ask; why then should scientists accept this imaginative creativity of scientists and refute the imaginations of a lay person It should be noted that scientists imaginations is different from a lay person dreams of unreal world since scientific theories had passed the acid test of logical feature that affirm a good theory. Not all theories are good per se, therefore, there is need to investigate the logical features of a good theory. According to Hung, a good theory must explain

Augmented Reality Essay Example | Topics and Well Written Essays - 250 words

Augmented Reality - Essay Example Whereas adoption of AR in businesses and organisations is still in its early stages, AR technology can be said to have matured to a position where firms can utilise it as an in-house tool to enhance as well as complement business workflow, employee training as well as processes. Augmented technology assists in business innovation through facilitating real-time making of decisions via virtual visualisation and prototyping of content. Augmented Reality also offers the uppermost advantage to efficiency.AR therefore has got the potential to enhance productivity, offer hands-on experience, make simpler current processes, amplify available information, offer real time accessibility to data, provide new methods to envisage problems as well as solutions and finally improve collaboration. Information technology organisations can make use of AR to not only bridge the digital world but also the physical world as well. Thus Augmented Reality is a unique opportunity for Information Technology to offer leadership so as to improve the firm’s interaction with its in-house user base. Nevertheless, firms have utilised AR for in house functions in the past for particular and limited assignments, developing internal solutions for utilising custom software and hardware. It is expected, in future, that firms will adopt AR, especially with the advent of handheld convenient, affordable devices like tablets and smart phones, thus making in house IR applications extensively