Critically analyse three different stylistic usages of English 1.The Essay

Critically analyse three different rhetorical fashions of English 1.The language of Poetry, 2.Journalese, 3.The language of Adverti - Essay ExampleGrammatical devices make ads side by side(predicate) to the consultation, translating them from written into oral manner. In opposite words, written ads should be memorable for the audience as if they heard them every day. Grammatical simplicity (Example 4) and easy cognition of ads is the right way to gain a wider audience (Bovee & Arens, 2006). Moreover, definite articles play an important semantic role in ads. They are widely used in ads and create particularity of reference (Example 5). Of course, the usage of specific grammatical devices is not enough to reach success in advertising. Creative writing, such as usage of puns, polysemy, alliteration, metaphors etc is an integral part of a successful ad. For example, The flavour of a Quaver is never known to waver- rhyming American Home has an edifice complex- pun The much we pro gress, the better you advance- pun (Bovee & Arens, 2006). Aurally, the audience is attracted and thus memorizes ads. As a result, a vivid language of advertising can be also met in other social spheres of life. Political leaders use some methods of language of advertising in their promotional campaigns journalists try to draw attention of the readers to their articles by the usage of fictive writing and a high level of communication. Still, there are numerous techniques used by advertisers, but all of them are directed on demo perfectness and superiority of the advertised product. For example, the usage of the weasel claim is directed on showing the audience superiority of the product. As it is known, a weasel word is a modifier that much negates the claim that follows. The expression weasel word is aptly named after the egg-eating habits of weasels. This technique copies a weasel behavior inside an egg. It sucks out an egg from inside and casual observers cant find anything insid e. Therefore, words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness on analysis are weasels (Example 6). some other apt technique used to show the superiority of an advertised product is to use we are different and unique claim. This technique is the most known to the audience (Example 7). The uniqueness of the product is communicated to the audience by the usage of word combinations, such as there is nothing else like, there is no other and words unique, extraordinary, different etc (Schrank). Therefore, language of advertising can be named a language of public-colloquial discourse, as it is stated by Leech. If to summarize stylistic devices used in advertising, we can create ad phrase employ creativity and reach perfectibility. The language of poetry The language of poetry is a raise stylistic phenomenon. On the one hand, this literature genre is used to entertain and amuse readers, but on the other hand, poetry transfers through it s form ample emotional senses. Poetic texts are created for pleasure and amusement, for thinking and joy. A great arsenal of stylistic devices is the right way for embodiment of poetic images. Therefore, such devices as inversion (Yet know I how the heather looks, Emily Diskinson from Collected Poems), repetition (IT tossed and tossed, Ibid.) parallelism (Are her voice, and her hair, and eyes, and the dear red curve of her lips from Appendix II) are widely used. A poem